Erik Alcock is one quarter of The New Royales, a hiphop-rock-alternative collective that also features the talents of DJ Khalil, Liz Rodrigues and Chin Injeti. His contributions to this powerhouse of songwriting and production make use of his considerable rock’n’roll, and Brit-Pop sensibilities, and together The New Royales have worked with an impressive range of artists, including Eminem, P!nk, Pitbull, 50 Cent and Dr. Dre.

A Grammy-winning guitarist and songwriter, Erik got started early in the music biz, signing his first publishing deal at 17.

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